the GOOD story.

Where it started.

High school rivals turned teammates turned co-creators of GOODProjects, the GOODGuys would make it their mission to create the universal model to break the devastating cycles of poverty beginning with 500 families in the largest housing project in Washington, D.C.


Founded in 2016, the project started with the Credible Messenger program, reaching students ages 18–21, setting them on a path to success. But as the Dream matured, the founders realized that in order to break the cycle of generational poverty, the GOOD needed to begin– and end– with families.

GOODProjects co-founders, Troye Bullock, Darius Baxter, and Danny Wright
GOODProjects founder and CEO, Darius Baxter

Where it's going.

Today, GOODProjects, led by Darius Baxter, is empowering youth and their families to live fulfilling lives free from poverty, while helping them develop the growth mindset to thrive in their own communities. Our mission is to eliminate the roadblocks to basic needs so families can define success for themselves on their pathway to achieving the American Dream. 


Our work focuses on creating the place-based, sustainable model to turn poverty-dense communities defined as Opportunity Zones into
GOODZones where 100% of our families sustain incomes at or above $80k a year. We are working to achieve this vision, first for our home of Washington, D.C., and then expanding our model to help other communities nationwide become positive and empowered GOODZones. Your support provides us the resources to continue to co-create with communities and their leadership in defining the future of social impact.


Give GOOD

Want to join us?

BE THE GOOD
Share by: